DIRECT TO FAN / BUILT FOR ARTISTS

Reach is rented.
Relationships aren’t.

Turn attention into an audience you can reach, understand, and build with—without stitching together nine different tools.

Build your free page NO CREDIT CARD / FREE FOREVER
ARTISTS ONBOARD2,166
FANS CONNECTED32,084
TOTAL RELEASES329
LISTENCONNECTBUYRETURN

Trusted by artists
and members of

APRA AMCOS ASCAP BMI SESAC Sony ATV SoundExchange Universal Music Group Warner Music Group
THE DIRECT ADVANTAGE

A million streams can pass by.
1,000 real fans compound.

01 / THE PEOPLE

Know your audience.
Own the relationship.

See the people behind every play, purchase, open, and return. Build a fan record you own, then use it to make your next move count.

Grow your direct audience
THE STREAMING MATH

Attention is not
the same as ownership.

Streaming is useful for discovery. It was never designed to give artists customer relationships, meaningful margins, or a direct channel back to the people who care.

STREAMING$0.003

Approximate revenue per stream before splits and deductions.

DIRECT SALE$20

One supporter buying an edition, bundle, or piece of merch.

ON PRO0%

ALERA platform fee on direct fan transactions.

02 / THE PRICE

You decide
what it costs.

Choose a fixed price or let fans pay more. You control what the work is worth while giving your biggest supporters room to show up.

Start selling direct
ARTISTS IN MOTION

Built for
your next move.

Artists around the world are already using ALERA to turn early believers into lasting direct audiences—and build on that connection with every release.

Start free now
ANFA ROSE / SYDNEY
MAVEN / NEW YORK
EMMA OG / PARIS
PRO PLAN0%platform fee
03 / THE RELEASE

Don’t just upload.
Stage a world.

Bring the music, story, private content, and merch together on one release page—then send fans somewhere designed to turn attention into direct support.

Build your release
04 / THE DETAILS

Release it
on your terms.

Decide how fans experience each release: enable downloads and previews, set limited availability, accept gifts and tips, and personalise what happens after purchase.

Customise your release
THE COMPOUNDING LOOP

Each move makes
the next one stronger.

ALERA connects what other tools split apart. A release creates signals. Signals create relationships. Relationships create sustainable support.

01Create a release fans want to experienceAttention
02Turn interest into a direct connectionRelationship
03Give fans meaningful ways to supportRevenue
04Carry that context into the next releaseMomentum

Questions,
answered.

Is ALERA a music distributor?

No. ALERA complements distribution by giving you a direct-to-fan home for releases, commerce, audience data, email, and subscriptions.

Do I own my fan data?

Yes. Your audience relationships and data remain yours. ALERA is designed to help you build an asset that travels with your career.

Can I start before I have a large audience?

Absolutely. The Free plan is designed for building from day one, then Plus and Pro scale as your audience and direct revenue grow.

What can fans buy?

Music, downloads, physical merchandise, bundles, subscriptions, tips, and access to exclusive content—all configured by the artist.

YOUR AUDIENCE / YOUR FUTURE

Give them somewhere
to belong.

Start with a page. Leave with a business that grows release after release.

Start free